What is the correct length of shorts?

If you let a runner talk about the length of his or her shorts, I'm sure the sun would go down. Our idea was simple: create a pair of running shorts that are suited for daily running, but are also a good length for everyday casual wear?

We want pockets, but the design should be minimal.

If you're going to use it for everyday use, side pockets are a convenient necessity. With pockets you’ll be able to roam the neighborhood with keys and a few cards. And the hip pocket solves your smartphone problem. As running shorts, the hip pocket is perfectly tailored to keep your smartphone snug without having it shake your booty. The vertical zipper has ample space so you won't have any trouble getting your phone in or out. We went the ‘length’ to make a new ‘length’ so you can run or roam in our ‘Sugarcane Shorts’.

NO MORE SPANDEX

It's no exaggeration to say that the history of sportswear has expanded to great proportions with spandex (polyurethane). Its unparalleled elasticity and lightness revolutionized sportswear, and it is now blended into most of today's functional clothing.

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• Stretch polyester derived from sugarcane

  ‘Sugarcane Shorts’ have a nice balance of elasticity, but no spandex! We try to avoid using spandex as much as possible, and whenever given the option we'll go with no spandex or less spandex.