We’re out there. We’re trailing up the sides of mountains and pounding the pavement downtown. We’re rowing, and lifting, and jumping. We’re working out because we’ve seen the positive changes it’s made to body and soul. We’re on a mission to get as many out there with us as we can.

And we’re especially fussy about our clothes because we know that however motivated you are, if what you wear working out doesn’t feel right, you’re just not going to feel like doing it. Punishment was never the point.

HERENESS sportswear fits your body like soft sunlight. We made it to work with your workout.

Our path to athletic apparel flew in the face of conventional thinking that had become obsessed with function at the expense of the feel of the body, unfettered, in motion. That’s the reason for our all-consuming focus on materials.